Director of Corporate Partnership and Sales

YMCA
How to Apply
Apply Online
Join the Y of Metro Atlanta as a Director of Corporate Partnership and Sales!
Job Description

Reporting directly to the Chief Experience Officer, The Director of Corporate Partnership and Sales is responsible for leading the development and execution of strategies to acquire, retain, and grow corporate memberships and partnerships for the organization. This role involves fostering strong relationships with corporate entities, identifying potential partners, negotiating agreements, and ensuring the fulfillment of partnership commitments. The Director will collaborate closely with internal teams to align partnership objectives with organizational goals and deliver value to both the organization and its corporate partners.

Qualifications
  • Bachelor's degree and 6+ years of directly relevant experience in business development and required people and or program management experience OR high school diploma and 10+ years of directly relevant experience in business development and required people and or program management experience
  • Proven experience in corporate partnership development or business development carrying a quota
  • Strong negotiation skills with a track record of successfully closing deals and partnerships
  • Excellent communication and interpersonal skills, with the ability to build rapport with stakeholders at all levels
  • Strategic thinker with the ability to develop and execute comprehensive partnership strategies
  • Demonstrated ability to manage multiple projects simultaneously and deliver results within deadlines
  • Knowledge of industry trends and best practices in corporate partnerships and membership programs 

PREFERRED REQUIREMENTS: 

  • Bachelor’s degree in business administration, marketing, sales, or related field
  • YMCA or non-profit experience
Essential Functions

Develop and Implement Strategy:

  • Develop written proposals for current or new business prospects; design proposals using a consultative sales style incorporating research of category dynamics and understanding the potential partner’s marketing goals
  • Develop comprehensive strategies to acquire new corporate memberships and partnerships.
  • Identify key industries, companies, and stakeholders for potential partnerships.
  • Collaborate with senior management to align partnership strategies with association objectives. 

Relationship Management

  • Cultivate new corporate partner relationships and renewals to drive membership revenue and facilitate marketing partnerships to achieve annual revenue goals
  • Optimize new/existing corporate relationships by boosting levels of total engagement (units, wellness services, philanthropy, volunteerism - in partnership with other departments).
  • Cultivate and maintain strong relationships with existing corporate members and partners.
  • Serve as the primary point of contact for corporate partners, addressing their needs and concerns promptly and effectively.
  • Actively engage with partners to understand their business goals and explore opportunities for collaboration. 

Business Development

  • Support both new/existing corporate partners to ensure an excellent experience, grow the percentage of Y memberships within their workforce and retain partners for the long term
  • Identify and pursue new business opportunities for corporate memberships and partnerships.
  • Lead negotiations with prospective partners, including contract terms, pricing, and benefits.
  • Develop compelling proposals and presentations to pitch partnership opportunities to potential corporate partners. 

Collaboration and Coordination

  • Act as corporate marketing consultant to Corporate Partners to create & execute impactful experiences.
  • Collaborate with staff across the Association to service and grow corporate memberships/partnerships
  • Engage with staff and boards, across the association, to garner corporate partner leads
  • Work with Branch leaders to support corporate partnership
  • Create an association-wide culture of celebration when corporate partners join our Y family
  • Provide a conduit for corporate partners to engage with the Y with other programs and services such as on-site wellness, health initiatives, volunteerism, philanthropy
  • Collaborate with internal teams, including marketing, sales, and operations to execute partnership initiatives effectively.
  • Ensure alignment between partnership objectives and association goals.
  • Coordinate cross-functional efforts to deliver on partnership commitments and maximize value for partners. 

Performance Tracking and Reporting

  • Develop and coordinate a staff response team for on-site corporate events (member sign-up, health fairs, lunch and learns, on-site Group Ex, etc.)
  • Establish key performance indicators (KPIs) to measure the success of corporate memberships and partnerships.
  • Monitor and analyze partnership performance, providing regular reports and insights to senior management
  • Use data-driven insights to optimize partnership strategies to improve outcomes over time. 

Budget Management

  • Develop and manage budgets for corporate membership and partnership activities.
  • Ensure cost-effective utilization of resources while delivering value to partners and meeting organizational objectives.