Healthy Living Director

As the nation’s leading nonprofit organization committed to strengthening communities through youth development, healthy living and social responsibility, the Y offers more than just a job. We offer you a career with a future and the chance to make a lasting difference in your community. As a key member of the Leadership Team, the Healthy Living Director will provide extraordinary customer service, communications, and programming to current and prospective YMCA members. You will be responsible for the development, implementation, administration, growth and evaluation of effective, innovative and safe aquatics, healthy living and sports programs. You will build new relationships with members that move along a continuum from a causal connection to a committed level through increased engagement. The Healthy Living Director will also supervise/lead Healthy Living Advocate, Personal Trainers, Small Group Training, Group Fitness, Special Events, and agreed-upon Wellness programming at the branch and beyond, depending on the candidate's experience in this area. The Healthy Living Director will also oversee the Sports and Wellness Coordinator. 

MISSION DRIVEN: Upholds the Mission of the YMCA, and demonstrates behaviors that reflect a determined, nurturing, genuine, hopeful, and welcoming nature Healthy Living Director

SUPERVISION: Leads, coaches and mentors a high-performing and engaging Aquatics, Sports, and Wellness Departments. Ensures staff are achieving metric targets and producing meaningful qualitative results. Provides leadership in the daily operations of the branch. Communicates across departments to inspire member focused culture that results in increased member retention.

• Healthy Living Advocates: 5 part-time specialists dedicated to the well-being of our members and staff

• Personal Trainers: 2 part-time Personal Trainers dedicated to results oriented programming

• Group Exercise Instructor:19 part-time Group Exercise staff delivering fun, safe, effective group fitness classes

• Sports Coordinator: 1 Sports Coordinator ensuring engage in fun and safe physical activity. 

FISCAL RESPONSIBILITY:

• Develops and manages the Aquatics, Wellness, and Sports operating budgets and meets or exceeds budget targets.

• Responsible for total annual revenue: $100,000 

SALES & MARKETING:

• Collaborates with membership to implement annual marketing plan to drive new member recruitment. Efforts to include: personal training, group exercise, small group training, Smart Start Appointments, corporate engagement, cross-promotion, tour follow-ups, etc.

• Market private and semi-private swim lessons to outside organizations.

• Market youth sports programming to outside organizations.

• Ensure all program participants are paid in full prior to receiving services. 

ENGAGEMENT & RETENTION:

• Develops and implements sustainable member engagement strategies with focus on increasing member retention.

• Drives development of innovative and high-quality programs within the Aquatics, Healthy Living, and Sports Department, which supports branch and association mission, goals and strategies.

• Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction. Set the standards for and model exceptional member service.

• Responsible for coordinating and managing aquatics, sports, and wellness communications. In this capacity, the Healthy Living Director collaborates with the leadership team and front line staff.

• Develops and cultivates strong relationships throughout the branch, association and community. 

MEETINGS & COMMITTEE RESPONSIBILITIES:

• Participates in weekly Directors Meetings

• Coordinates quarterly meetings for Wellness Staff

• Coordinates monthly lifeguard in-service

• Coordinates lifeguard certification and recertifications

• Participates in monthly Board meetings