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The Chief Mission & Brand Advancement Officer (CMBAO) is responsible developing and executing strategies to advance the organization's philanthropic support and enhance brand awareness. This leader will oversee implementation of all development and communication plans ensuring effective integration of all relevant disciplines. This role will lead efforts to communicate and advocate the YMCA's impact, values, and initiatives to diverse audiences, ensuring that the organization's vital work is recognized and supported within the community and beyond.
The CMBAO will deepen the engagement of our staff and volunteers in philanthropy and marketing while further advancing the culture throughout the association. The CMBAO will ensure a safe, inclusive and welcoming atmosphere that promotes a genuine sense of belonging for all.
Mission Advancement: Incorporates the Y’s mission and values into the organization’s vision and strategies. Ensures community engagement; promotes the global nature of the Y. Leads
a culture of volunteerism ensuring engagement, inclusion, and ownership. Leads a culture of philanthropy.
Collaboration: Advocates for and institutionalizes inclusion and diversity throughout the organization. Initiates the development of relationships with influential leaders to impact and strengthen the community. Is recognized as an inspirational community leader who navigates complex political and social circles with ease. Communicates to engage and inspire people within and outside the YMCA. Ensures that a talent management system is in place and executed effectively.
Operational Effectiveness: Possesses penetrating insight and strong strategic and critical thinking skills. Invests resources in well-designed innovation initiatives. Creates a structure to deliver organization-wide results to achieve objectives. Develops and implements stewardship strategies. Determines benchmarks and ensures appropriate leadership to meet objectives.
Personal Growth: Creates a learning organization. Effectively drives change by leveraging resources and creating alignment to expand organizational opportunities. Shares authority
and demonstrates courage and humility. Has the functional and technical knowledge and
skills required to perform well; uses best practices and demonstrates up-to-date knowledge
and skills in technology.